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TinLizzy
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  • Register:11/07/2008 1:17 AM

Date Posted:01/22/2011 2:25 AMCopy HTML

Sent: 3/8/2008 7:41 PM
 
flossy07
Dont know if this has been discussed before, sorry if it has.

Found this on google the media monitoring unit to track public debates from blogs august 2007


http://www.theregister.co.uk/2007/08/21 ... onitoring/

so clarence and co probably are reading this forum

:lol: :lol: :lol: HI CLARRY
 
 

Info office to monitor blogs

Will brief UK.gov on major online debates

Published Tuesday 21st August 2007 09:07 GMT

The Central Office of Information is developing a media briefings service to inform government about major online debates.

The COI's Media Monitoring Unit (MMU) is working on an online monitoring product to track public debates from blogs.

It aims to highlight those that generate significant debate on government policy and send them out in the form of an MMU online campaigns briefing to government departments.

The move reflects concerns within departments that government is largely ignorant of much of the debate taking place online.

MMU director Clarence Mitchell said: "Clients have told us that campaigning and debating are taking place online to such a degree that there's a whole new medium out there. They don't want to be blindsided by material appearing from the web out of the blue in the external media, so the online monitoring product we've been working on over the last year is really going to help."

It has been working with internet intelligence company 23 Ltd, which uses software to trawl the web electronically searching for blogs that are generating significant public debate. Blogs that generate a significant number of threads and posts register on the system. Human analysis then takes place to consider issues such as how many positive and negative comments have been posted.

Mitchell told GC News: "What we're trying to do is provide a service on a more organised and widespread basis.

"If we get five or six departments to contribute via their regular subscriptions to the MMU service, then we'll be able to launch it."

About 100 blogs could be monitored in the first phase, and these will largely be specified by individual departments. Mitchell said he hoped the briefings would eventually become a daily alerts service.

Several trials have already taken place, including one directed at the "silver surfer" community, and another at debate generated from counter terrorism measures.

"We looked at an online debate among pensioners in a recent budget. The debate looked at how the budget impinged on pensioners, their council tax payments, winter fuel allowances, and so on," said Mitchell.

The MMU is also digitising its equipment to capture incoming media. This will allow it to replace a lot of VHS and DVD recording and enable faster searching and distribution of media to government officials.

It is also at an early stage in developing an electronic cuttings service to complement its regional newspaper monitoring service. This, however, has some way to go, said Mitchell, as the COI's Government News Network regional managers are concerned that such a service could jeopardise the income they gain from print cuttings.

This article was originally published at Kablenet.

TinLizzy Share to: Facebook Twitter MSN linkedin google yahoo #1
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Re:Media Monitoring

Date Posted:01/07/2013 11:18 AMCopy HTML

Media monitoring<!-- /firstHeading --><!-- bodyContent -->
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Media monitoring is the activity of monitoring the output of the print, online and broadcast media.[citation needed] It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.

[edit] In Business

In the commercial sphere, this activity is usually carried out in house or by a media monitoring service, a private company that provides such services to other companies, organisations and individuals on a subscription basis.

The services that media monitoring companies provide typically include the systematic recording of radio and television broadcasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.

[edit] In Social Sciences

In academia media monitoring is deployed by social scientists in an attempt to discover e.g. biases in the way the same event is presented in different media, among the media of different countries etc. The use of large scale monitoring techniques by computer scientists enabled the exploration of different aspects of the media system such as the visualisation of the media-sphere,[1] the sentimental and objectivity analysis of news content[2] etc.

[edit] Technologies involved

Media monitoring is practically achieved by a combination of technologies—including audio and video recording, high speed text scanners and text recognition software—and human readers and analysts. The automation of the process is highly desirable and can be partially achieved by deploying data mining and machine learning techniques.

TinLizzy Share to: Facebook Twitter MSN linkedin google yahoo #2
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Re:Media Monitoring

Date Posted:01/07/2013 11:21 AMCopy HTML

What is Media Monitoring? Print Email
The importance of media monitoring as a tool for change was officially recognized by the United Nations for the first time in Section J of the 1995 Beijing Platform for Action (BPFA).

 'Print and electronic media in most countries do not provide a balanced picture of women's diverse lives and contributions to society in a changing world. In addition, violent and degrading or pornographic media products are also negatively affecting women and their participation in society. Programming that reinforces women's traditional rols can be equally limiting'. (BPFA, Section J. paragraph 236)

To address this, non-governmental organisations and media professional associations were urged to 'establish[ ] media watch groups that can monitor the media and consult with the media to ensure that women's needs and concerns are properly reflected' (BPFA, Section J. paragraph 242 (a))

The observations in the BPFA still ring true today, almost a decade and a half since the historic declaration was adopted. The need for continuous media monitoring remains. Media monitoring allows a systematic surveillance of media performance in order to describe and critically evaluate it. Continuous monitoring helps in detecting changes in media content over time.

Media monitoring bridges the gap between activists and media professionals. It creates a link between the media and their audience which has the potential to lead to democratic, professional, more equitable and diverse media systems. The results of monitoring provide a picture of media content that allows discussion about representation in media at a level of specificity, based on 'hard' evidence.

One of the biggest challenges for media advocates is to make clear what lies behind the concept of fair and diverse media portrayal. Media professionals have to grasp the complex problems and limitations in typical media representations, to understand that these are deeply embedded social practices and interpretations, and the part they play in constructing those representations. Development of this awareness requires dialogue and debate with media and to enter that dialogue, advocates themselves need to understand the language and priorities of the media. In discussions about what is wrong with, or missing from, the pictures of the world we get from media content, hard data, together with concrete examples, will reach media professionals with an immediacy never achieved by theory or abstract argument. This is what media monitoring provides.

Media monitoring is also important in developing a critical mass of aware media consumers who lobby media for more diverse coverage. As one of the participants in the WACC organised Global Media Monitoring Project (GMMP) in 2005 stated after monitoring their news media, “We believe we will never watch, listen, or read the news with same eyes again”. Media monitoring develops new social capacities and awareness which is vital if change is to occur. As the GMMP 2000 French monitoring group put it, GMMP “changed the way we ‘read’ the media… and it will help us to show other journalists how and why things need to change”.

Whilst WACC recognises the importance of fair and balanced representations of all marginalised groups in and by the media, its particular concern over the past 15 years has been with media representations of gender. WACC is involved in media monitoring as part of our commitment to promoting gender justice in and through communication.

The first ever Global Media Monitoring Project (GMMP) in 1995 occurred as a result of the WACC global conference on ‘Women Empowering Communication’ and in 2000 and 2005 WACC organised the second and third GMMPs, a project which has been described as ‘one of the most extraordinary collective enterprises yet organised within the global women's movement'. The results of GMMP 1995 and 2000 have been applied in a myriad of ways by gender and communication groups around the world and in many ways GMMP has developed a momentum all of its own. From use in academic articles, to providing the methodology for new monitoring projects on advertising or ethnicity, from the grassroots to policy-making circles, the GMMP has become a tool for change.
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